The undergraduate admission identity was completely redesigned, successfully attracting a larger quantity and quality of students. In collaboration with the in-house creative team, I created the new visual identity, encompassing font, photography, artwork, and color palette standards. Aa wide range of materials were implemented, from booklets to signs, print and digital ads, landing pages, college fair and event materials, wearables, and more.
Design Director: Kelly Ten | Senior Designer: Allison Long | Editorial Director: Phoebe Larson
{ The view book suite won an Excellence Award from the University and College Designers Association. }
