The School of Business had an edge of swagger and Fortune 500 aspirations. They wanted to boast their programs by giving a publication to their constituents and potential business partners. The creative direction followed this personality in photography and design across multiple channels. This marketing campaign included a 30-page perfect-bound book, emails, landing pages, direct mail, events, and social media.
Design Director + Design: Kelly Ten | Editorial Director: Phoebe Larson
